Ten Reasons/Solutions for the "LOST" Budget; Not all Lost, but Need to Re-Double Efforts

Todd Heisler/The New York Times

President Obama speaking at a news conference in the East Room of the White House on Tuesday night.

DID THE PRESIDENT’S MEDIA BLITZ FOR THE BUDGET GIVE INTENDED RESULTS, NO!

Read the Headlines:

The New York Times Reports:

Obama Tries to Rally Nation to His Agenda

By PETER BAKER

Published: March 24, 2009

WASHINGTON — President Obama tried to rally the nation behind his ambitious agenda Tuesday night, hoping to channel outrage at Wall Street excess into support for changes in tax, health care and energy policy that face skepticism even within his own party in Congress.

The Washington Post Reports

President Pleads For Patience on Recovery Efforts

He Points to 'Signs of Progress'

By Michael D. Shear and Scott Wilson

Washington Post Staff Writers
Wednesday, March 25, 2009; Page A01

President Obama asked the American people for patience last night as his administration struggles to balance a surge of populist anger at Wall Street against the need to assist some of the financial institutions that helped create the economic crisis

Ten Reasons/Solutions for the "LOST" Budget; Not all Lost, but Need to Re-Double Efforts:

1. Opponents sidetracked the President Obama’s budget with noise from AIG bonuses in the

News-Cycle, and LOST “PUBLIC SENTIMENT” FOR HIS BUDGET!

2. Re-emphasize and re-establish a clean break from problems of previous administration; name out President BUSH, and signal the BUDGET AS A NEW BEGINNING to tackle those problems.

3. The Public are not accustomed to an open discussion about the Budget.

a. Make the Budget discussion like bread and butter, life and death, kitchen table issues.

4. The White House Public Affairs Office (PAO) is operating and slumping in business as usual.

5. PAO has no clear focus for an Offensive.

a. Break up PAO slumping by bringing in mentality of the campaign.

b. “Everything is a Campaign in the White House”

c. IF PAO is Limited use OFA to launch joint AD campaign with DCCC.

d. Team up to inform public and engage their “Public Sentiment.” with PSA's.

6. The Message has not been made in clear and beneficial specific terms to the public.

a. Break down the consequences to the public even further.

b. Paint the picture of what will happen if these reforms are not passed.

c. Give affirming details of where our country can be with or without this budget. Make it

personal to arouse “Public Sentiment”

d. Paint a picture in words.

e. Create the demand for budget.

f. PAO needs to become “Disney Imagineers” and promote the President’s Agenda.

7. Public has no “Public Sentiment” what is missing President Obama’s media blitz?

a. Establish Media-Ad Blitz Offensive.

b. Public does not see how impacting this Budget can be.

1. Explain what Lobby Controlled Legislators want to tear out of the Budget.

2. Identify Publicly Democrat or Republican influenced by Lobbyist money

3. Line up Publicly those opposed to the Budget and those For it

4. Campaign vigorously for Moderates

c. Create the Demand for the Budget through Traditional TV and Radio

Commercials

1. Set Radio campaigns by influential well known “Einstein Type” scholars.

2. TV Campaigns Create MTV type ad saying:

“I want my Education,” “I want my Healthcare,” “I want New Energy,” “I want to be Out of Debt!”

3. Use Congresspersons and Senators to promote his Budget

4. Use More Analysts on All News shows to promote this Budget.

5. Send Out Mailers

8. The Political Hawks sense the President is on the Defense.

The Pres. Is “Pleading” Congress.

- He should be demanding it From Congress with the voice of Public Sentiment.

a. Why does he sound like he is begging? He does not have the full wind at his back

—There is NO PUBLIC OUT CRY for this

He does not have full “Public Sentiment.”

Got it! (forgive my repetition and simple mind).

b. Big business is using all lobbying leverage on Moderate and Conservative Democrats

– They are pulling their money strings to rip (R.I.P.) apart and destroy his Budget.

c. Political hacks are crying louder and are taking the wind out the President’s sails.

d. Big Business/Washington Status Quo/ are ban together to divide the Democratic caucus.

e. Listen to Lincoln’s Loud words in his “House Divided Speech

"A house divided against itself cannot stand."

I believe this government cannot endure, permanently half slave and half free

f. Obama government will not endure if the Democrats are divided on the budget.

g. AGAIN – arouse “Public Sentiment” for His Budget

h. Reid and Pelosi must work hard to keep Democratic Caucus United.

9. Reframe the Argument as a Public Demand based on “Public Sentiment!" with a MEDIA BLAST

a. He alone can not win Public Sentiment. Everyone must rally and be a part in this effort.

10. Then President Obama and staff must re-double efforts about his Budget.

"Public sentiment is everything. With public sentiment, nothing can fail; without it nothing can succeed."

- Abraham Lincoln

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